How to Sell Off-Plan Property in Dubai?

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Selling an off-plan property in Dubai demands an understanding not only of the local real estate market and the process of buying property in Dubai, but also meticulous planning, strategic pricing, effective marketing, and spot-on legal foresight. With this, we delve into the topic of what is off-plan property Dubai has to offer. The endeavour involves a preconstruction property, not yet built but envisioned to meet the high standards that Dubai’s property market is globally recognized for. Whether you already have a property or you’re looking to buy off plan property in Dubai the aim is the same – making a successful sale. This guide is here to help you navigate the process successfully.

Understanding Off-Plan Property Investment

What is off-plan property investment?

Off-plan property investment is the act of purchasing a property before it has been completed, based purely on the architect’s designs and developer’s plans. When we talk about “”what is off-plan property Dubai”” offers, we mean the luxury apartments, houses, or skyscrapers that are currently projects on paper but might be the next architectural marvel once complete. It presents an attractive investment opportunity, because buying it often allows buyers to purchase at a lower price compared to the market rate when construction is complete.

Why consider off-plan property over traditional methods?

Given that you have decided on how to buy a property in Dubai, let’s explore why should you consider an off-plan property over the traditional methods:

  1. Affordable Entry Point: Often, off-plan properties have a lower purchase price than completed properties because you’re buying based on the future value of the property, making it an affordable entry point into the property market.
  2. Customisation Options: Many developers offer the opportunity to customize various aspects of the property, which can further increase its value.
  3. High Potential Returns: If the property market’s value rises during construction, investors can make substantial profits when they sell.
Yes, it is possible to sell an apartment.

Navigating the Dubai Property Market

Familiarize yourself with Dubai’s unique real estate laws

Understanding the Dubai properties NOC procedure is essential as the real estate laws here are unique and can seem daunting for newcomers. To begin with, non-UAE nationals can buy freehold properties in designated areas such as Dubai Marina, Jumeirah Village, Emirates Hills, etc. Secondly, when selling an off-plan property, the seller must first obtain a No Objection Certificate (NOC) from the developer stating that they have no objections to the sale – this is a significant part of the Dubai properties NOC procedure. It’s also crucial to note that various fees are associated with selling off-plan properties, like developer fees, agent fees, and transfer fees from the Dubai Land Department.

Knowing the top areas for off-plan properties in Dubai

The location of your off-plan property can significantly impact its appeal to potential buyers. Some of the top places to buy off-plan property in Dubai include:

  1. Dubai Creek Harbour
  2. Downtown Dubai
  3. Dubai Hills Estate
  4. The Palm Jumeriah
FeeWho Pays For ItTypical Cost
Agent FeeSeller2% of property price
NOC FeeSeller0.5% of property price
Dubai Land Department TransferBuyer4% of property price
Developer FeeSellerVaries based on developer

Steps to Selling Off-Plan Property in Dubai

Registering your property

Before selling your off-plan property in Dubai, it needs to be properly registered with the Dubai Land Department. This process involves a series of documentation checks, followed by the issuance of a title deed in your favor. Being well-prepared with documents such as the Sale and Purchase Agreement (SPA), passport copies, and payment receipts can streamline the process and save you from unnecessary delays.

Pricing your property effectively

The next step is to decide on an effective selling price for your off-plan property. Consider factors such as the property’s location, size, the current market trend, and any unique features that your property may have. Working with a competent real estate agent can be beneficial at this point; they can provide you with a detailed comparative market analysis, helping you price it competitively.

Marketing your property

Marketing your off-plan property is critical to attracting potential buyers. High quality photographs, a detailed description of the property and its features, and listing on popular real estate platforms can help you reach a wider audience. Highlighting the unique selling propositions of the property, such as proximity to popular landmarks or advanced facilities, can go a long way in attracting potential buyers.

Understanding the sales process

The sales process for off-plan properties in Dubai is quite structured:

  1. Accepting an Offer: Once a buyer has shown interest and made an offer, it is up to the seller to accept or negotiate the offer.
  2. Sales and Purchase Agreement: Upon agreement on the price, a Sales and Purchase Agreement (SPA) is drawn up outlining the terms and conditions of the sale.
  3. NOC Acquisition: You need to acquire a No Objection Certificate (NOC) from the developer before transferring the title.
  4. Title Deed Transfer: Once the NOC is acquired, the final step is to head to the Dubai Land Department to transfer the title deed to the buyer.
Spacious and Modern Living Space Available

Risks and Rewards of Selling Off-Plan Property in Dubai

Anticipate potential risks

While selling off-plan property in Dubai offers potential for high returns, it’s not without its risks. Changes in market dynamics can result in the property’s value declining instead of appreciating, delaying the project can impact your anticipated schedules, or changes in regulatory frameworks can introduce new challenges.

Recognize potential rewards

Despite the potential risks, off-plan property investment in Dubai can yield considerable rewards. Some potential benefits include:

  1. Capital Appreciation: If the property’s value rises over the development period, you can experience high capital appreciation.
  2. Flexibility: The nature of off-plan investments allows flexibility in terms of payment plans and options.

Working with Agent(s) and Legal Insights

Selecting the appropriate agent

Choosing the right real estate agent can significantly influence the success of your off-plan property sale. Look for an agent with an extensive network and knowledge of the Dubai property market. The chosen agent should not only be able to provide you with valuable insights but also guide you through paperwork and legal procedures.

Legal aspects to consider

Some legal aspects to consider while selling your off-plan property include ensuring compliance with the Dubai Land Department’s regulations, understanding the developer’s terms and conditions for property transfers, and awareness of any potential penalties for early contract termination if applicable.

Expert tips and strategies


The future of the off-plan property market in Dubai appears promising given the city’s ambitious expansion plans and its appeal to international investors. Like any investment, it carries elements of risk, yet the potential returns make it an attractive avenue for many. By understanding the dynamics of the Dubai property market, developing a strategic approach, and working with competent professionals, you can successfully navigate the process of selling off-plan properties in Dubai.


  1. What is an off-plan property? An off-plan property is one that is purchased before it is fully constructed, typically based on the developer’s plans and the architect’s designs.
  2. What should I consider while deciding the selling price of my off-plan property? Factors to consider include the property’s location, size, current market condition, and any unique features that it may have.
  3. What is a No Objection Certificate (NOC) and why is it important? A NOC is a certificate obtained from the developer before transferring the title to the buyer. It confirms that the developer has no objections to the sale.
  4. What are the risks of selling off-plan properties in Dubai? Some potential risks include changes in market dynamics, project delays, and changes in regulatory frameworks.
  5. What are potential rewards while selling off-plan properties in Dubai? Potential rewards include capital appreciation and flexible payment options.

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